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How ranks pages

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In general, webmasters can improve the rank of their sites by increasing the number of sites that link to their pages. For more information about improving your site's visibility in the Google search results, we recommend reviewing our webmaster guidelines. They outline core concepts for maintaining a Google-friendly website. Seeing which sites link to yours is useful, because it can give an insight into how others view your site, and help you see the pages that are generating the most buzz.

Make sure that other sites link to yours

Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google combines PageRank (our view of a page's importance) with sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google counts the number of votes a page receives as part of its PageRank assessment, interpreting a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Only natural links are useful for the indexing and ranking of your site.